EFEKTIVITAS PERAN HUMAS DALAM MENJALIN KERJA SAMA DENGAN DUNIA USAHA DAN INDUSTRI DI MA MAMBA’UL KHOIRIYATIL ISLAMIYAH BANGSALSARI
Authors
-
Tarissa Rahmatul Indah Yani
Universitas Islam Negeri (UIN) Kiai Haji Achmad Shiddiq Jember, Indonesia
-
Tyas Kurnia Sari
Universitas Islam Negeri (UIN) Kiai Haji Achmad Shiddiq Jember, Indonesia
-
Wirdatul Jannah
Universitas Islam Negeri (UIN) Kiai Haji Achmad Shiddiq Jember, Indonesia
-
Rofiq Hidayat
Universitas Islam Negeri (UIN) Kiai Haji Achmad Shiddiq Jember, Indonesia
https://doi.org/10.55799/annadzir.v3i02.808
Keywords:
Business and Industry, Collaboration, Public RelationsAbstract
This research was conducted at MA Mambaul Khoirotil Islamiyah Bangsalsari Jember because the institution actively collaborates with the business and industrial sectors to enhance the relevance of education to workforce needs. The study aims to describe the effectiveness of the public relations role in establishing cooperation with business and industrial partners at MA Mambaul Khoirotil Islamiyah Bangsalsari Jember. This research employs a qualitative approach with a field research design. Informants were selected purposively, including the principal, public relations staff, teachers, and industry partners. Data were collected through observation, interviews, and documentation, and analyzed descriptively to interpret field findings. The research findings show that the role of public relations at MA Mambaul Khoirotil Islamiyah Bangsalsari Jember is quite effective in building networks with DUDI, as evidenced by the increase in the number of partners from 1 to 3 and the implementation of several programs, such as internships, training, and guest lecturers, with a duration of 1–3 years. These data confirm that, despite the relatively simple public relations approach, the partnership remains productive and sustainable. This effectiveness is reflected in the increasing number of collaborations and the alignment between educational programs and industry needs.
References
Anam, M. Choirul. Profesionalisme Humas Pendidikan Islam. Jember: UIN KHAS Press, 2021.
Arifin, Ahmad Saiful. Islamic Collaborative Partnership in Education Management. Jember: UIN KHAS Press, 2020.
Arifin, Zainal. Manajemen Pendidikan Islam. Jakarta: Rajawali Pers, 2021.
Buzzanell, Patrice M. “Resilience: Talking, Resisting, and Imagining New Normalcies into Being.” Journal of Communication 60, no. 1 (2010): 1–14.
Cameron, Kim S., and David A. Whetten. Organizational Effectiveness: A Comparison of Multiple Models. New York: Academic Press, 2013.
Cornelissen, Joep. Corporate Communication: A Guide to Theory and Practice. 6th ed. London: SAGE, 2017.
Creswell, John W. Qualitative Inquiry and Research Design: Choosing Among Five
Cutlip, Scott M., Allen H. Center, and Glen M. Broom. Effective Public Relations. 11th ed. New Jersey: Pearson Education, 2011. https://dokumen.pub/cutlip-and-centers-effective-public-relations-0132669153-9780132669153.html
Data Primer MA MHI Bangsalsari. Wawancara dengan Tim Humas, September 2025.
Denzin, Norman K., and Yvonna S. Lincoln, eds. The Sage Handbook of Qualitative
Esterberg, Kristin. Qualitative Methods in Social Research. Boston: McGraw-Hill, 2002.
Fadillah. “Profesionalisme Humas Madrasah dalam Perspektif Manajemen Pendidikan Islam.” Jurnal Administrasi dan Manajemen Pendidikan Islam 8, no. 2 (2023): 99–112.
Fatimah, Siti. Public Relations dalam Pendidikan Islam. Jember: UIN KHAS Jember Press, 2021.
Fawkes, Johanna. “Public Relations Ethics and Professionalism: The Shadow of Excellence.” Public Relations Review 44, no. 2 (2018): 292–298.
Fombrun, Charles J., and Cees B. M. Van Riel. Fame and Fortune: How Successful Companies Build Winning Reputations. Upper Saddle River, NJ: Prentice Hall, 2004.
Freeman, R. Edward. Strategic Management: A Stakeholder Approach. Cambridge: Cambridge University Press, 2010.
Green, Lawrence W., and Marshall W. Kreuter. Health Promotion Planning: An Educational and Ecological Approach. New York: McGraw-Hill, 2005.
Grunig, James E., and Larissa A. Grunig. “Models of Public Relations and Communication.” In Excellence in Public Relations and Communication Management, edited by J. E. Grunig, 285–326. Hillsdale, NJ: Lawrence Erlbaum, 1992. https://www.researchgate.net/publication/313119200_Models_of_public_relations_and_communication
Hallahan, Kirk, Derina Holtzhausen, Betteke van Ruler, Dejan Verčič, and Krishnamurthy Sriramesh. “Defining Strategic Communication.” International Journal of Strategic Communication 1, no. 1 (2007): 3–35.
https://www.researchgate.net/publication/241730557_Defining_Strategic_Communication
Heath, Robert L. The SAGE Handbook of Public Relations. Thousand Oaks: SAGE Publications, 2013.
Heath, Robert L., and Winni Johansen. The International Encyclopedia of Strategic Communication. Hoboken: Wiley-Blackwell, 2018. https://doi.org/10.1002/9781119010722
Kholis, Nur. Digitalisasi Humas Madrasah di Era 5.0. Jember: UIN KHAS Jember Press, 2022.
Kirat, Mofleh. “Public Relations in Higher Education Institutions: A Strategic Perspective.” Journal of Communication Management 19, no. 2 (2015): 178–193.
Kisby, Ben, and David Wilson. “Partnerships for Skills: School-Industry Collaboration in the 21st Century.” Journal of Vocational Education and Training 68, no. 3 (2016): 351–369.
Kolb, David A. Experiential Learning: Experience as the Source of Learning and Development. Englewood Cliffs, NJ: Prentice-Hall, 1984.
Lestari, R. “Efektivitas Peran Humas Sekolah dalam Meningkatkan Kerja Sama dengan Dunia Industri.” Jurnal Komunikasi dan Pendidikan 5, no. 2 (2022): 101–115.
Miles, Matthew B., A. Michael Huberman, and Johnny Saldaña. Qualitative Data Analysis:
Moleong, Lexy J. Metodologi Penelitian Kualitatif. Bandung: Remaja Rosdakarya, 2017.
Peningkatan Kompetensi Siswa.” Jurnal Vokasi dan Pendidikan Islam 4, no. 3 (2022):
–227.
Purnamasari, Dian, and A. Hidayat. “Sinergi Dunia Industri dan Madrasah dalam
Research. 5th ed. Thousand Oaks, CA: Sage Publications, 2018.
Rosady, Ruslan. Manajemen Public Relations dan Media Komunikasi: Konsep dan
Aplikasi. Jakarta: Raja Grafindo Persada, (2016).
Sari, D., and R. Putra. “Strategi Humas Digital dalam Branding Lembaga Pendidikan.” Jurnal Ilmu Komunikasi Pendidikan 6, no. 1 (2021): 33–48.
Steyn, Benita. “The Strategic the Role of Public Relations as a Strategic Management Function.” Public Relations Review 35, no. 3 (2009): 187–198.
https://journals.sagepub.com/doi/10.1177/0002764209347628
Waters, Richard D., Emily Burnett, Anna Lamm, and Jessica Lucas. “Engaging Stakeholders through Social Networking: How Nonprofit Organizations Are Using Facebook.” Journal of Public Relations Research 22, no. 3 (2010): 301–325. https://doi.org/10.3390/admsci11040151
Yusri, Fadlil. Manajemen Mutu Pendidikan Islam Berbasis Nilai Spiritual. Jember: UIN KHAS Press, 2021.
